Scooter- and bike-share companies have been trying to get riders to protect their noggins for some time.
They've tried just about everything to get riders to fall in line, short of forcing a helmet on everyone's heads. But instead of incentives like discounted rides, digital gold stars, and even free helmet giveaways, one Southern California electric bike-share company is now putting the helmet directly on the bike. Your excuse that you don't have a helmet won't work anymore.
Wheels rents out e-bikes that look like a mix between a bicycle and a seated scooter with funky 14-inch wheels, a tall cushioned seat, and small foot pegs instead of pedals. Starting Tuesday, Wheels added a compartment above the back wheel that houses an adjustable helmet. It comes free with your rental. To get people used to borrowing a helmet for their rides, Wheels is giving 20 percent off for unlocking the helmet and putting it on your friggin' head. Read more...
More about Scooters, Electric Bike, Helmets, Bike Share, and Techvia Tech News Digest
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