Shane Dawson and Jeffree Star's 'Conspiracy' makeup collab broke Shopify

Forget the Avengers — the most ambitious crossover in (beauty guru) history just broke the internet. 

Vlogger turned documentarian Shane Dawson and vlogger turned makeup maven Jeffree Star launched Conspiracy, a collaborative makeup collection, through Morphe on Friday. Dawson, known for his series of lengthy profiles on various YouTubers, began posting episodes of a new series called The Beautiful World of Jeffree Star. The five-part series turned out not to be another documentary, but a drawn out marketing campaign for their joint collection. They announced the collection in an hour-long finale on Wednesday, documenting the production process. Read more...

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via Tech News Digest